By Tom Baeyens, CTO & Co-Founder

Unsplash Contributor: Ricardo Gomez Angel

Silent data quality issues are the biggest problem facing data teams today, who are flying blind with no systems or processes in place to monitor and detect bad data before it has a downstream impact.

Why data management?

In the last three years I’ve transitioned from being a software engineer to a data engineer. I fell into the area of data management when Maarten Masschelein, my fellow co-founder at Soda, and I started working together to solve the problem of data issues that are silent and undetected. Coming from a software engineering background, writing unit tests and monitoring applications in production is a given but in data, it’s quite different. …

By Maarten Masschelein, CEO & Co-Founder

© HelloFresh

We were thrilled to sponsor a globally organized hackathon at HelloFresh, which challenged cross-market (global) teams of HelloFresh employees to build a ‘Standard Data Quality Dashboard’.

Subtitled “In Data We Trust?!”, the hackathon was part of HelloFresh’s efforts to improve data literacy and data quality across the organization in an engaging and fun way. Whilst the organization has been building its data capabilities, maintaining trust in the data quality and integrity is always top of mind. With the data governance department, led by Dr. Kinda El Maarry, looking to ensure a standard way of…

By Maarten Masschelein, CEO & Co-Founder

© Soda, created by Dahlia Ramirez

I got involved in the data space when I joined Collibra, a platform for data governance, cataloging, and discovery back in 2010. At that time, the role of the Chief Data Officer / Head of Data didn’t exist, and organizations were struggling to understand what was going on with their data, let alone manage data quality issues as the tooling that was available, was unwieldy and antiquated, and did not support the needs of the business (still does not in most cases). …


Soda‘s data observability and collaboration platform keeps data fit for purpose, verifiable and trustworthy. We bring everyone closer to trusted data.

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